What will be the “asteroid moment” that finally pushes transport sectors to embrace full digital transparency? What happens when customer expectations, economic pressure, and decarbonisation targets create a no-choice situation for legacy operators? And how can rail and bus learn from maritime, and vice versa, when it comes to turning data into transformative business results?

These are some of the themes that will shape the discussion at our upcoming roundtable in Paris, which takes place on 17 March at the offices of our Platinum sponsor Bureau Veritas.

One of our featured speakers is Sabrina Meksaoui, Chief Revenue Officer at Everysens, the company digitising rail freight operations across Europe. Sabrina brings 12 years of international experience spanning the US, Europe and Asia, with deep expertise in business development, strategic partnerships and vertical AI applications. 

At Everysens, Sabrina works at the sharp end of digital transformation in rail freight. She helps logistics providers move from fragmented, opaque systems toward greater visibility, efficiency and sustainability through industry-specific AI. Her work directly addresses some of the sector’s biggest challenges: data fragmentation, the need for a reliable single source of truth, and the organisational change required to make data-sharing a reality.

With growing economic pressure, tighter CO2 targets linked to Europe’s Green Deal ambitions, and rising customer demand for transparency comparable to road transport, rail freight is approaching a tipping point. Sabrina brings first-hand insight into how these forces are accelerating collaboration and reshaping expectations across the ecosystem.

She will offer a grounded, cross-sector perspective on what data standardisation really requires, where the low-hanging fruit for AI and automation sits, and how rail, road and maritime can learn from each other as supply chains become increasingly connected.